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Top-selling models loved by New Zealand households and commercial kitchens — built to ANZ power standards with advanced safety certifications.
New Zealand's small appliance market is one of the fastest-growing in the Asia-Pacific region, driven by health-conscious consumers and smart home adoption.
From Auckland apartments to Queenstown holiday homes, air fryers have become an essential kitchen appliance across New Zealand's diverse lifestyle landscape.
Healthy Cooking
Culture
Energy
Efficiency
Compact Home
Living
Smart Home
Integration
Multicultural
Cuisine Needs
New Zealanders are among the most health-conscious consumers in the world. Air fryers allow Kiwi families to enjoy crispy favourites like kumara chips, whitebait fritters, and lamb cutlets with up to 80% less oil — perfectly aligned with NZ's clean-eating values.
With New Zealand's rising electricity costs, air fryers offer a compelling advantage: they preheat in under 3 minutes and cook up to 40% faster than conventional ovens, significantly reducing household energy bills — a major selling point for NZ retailers.
Auckland, Wellington, and Christchurch are seeing rapid growth in high-density housing. Compact air fryers fit perfectly in smaller kitchens, replacing bulky ovens and offering versatile cooking options for young professionals and students alike.
New Zealand's diverse population — including significant Pacific Island, Asian, and South Asian communities — drives demand for versatile cooking appliances. Air fryers excel at preparing hangi-inspired dishes, dim sum, samosas, and Pacific Island staples with ease.
Kiwis love the outdoors. Portable air fryers are increasingly popular for bach (holiday home) use, camping trips, and outdoor entertaining — especially models with 100–240V global voltage compatibility for flexible power source use.
New Zealand ranks highly in smart device adoption. Wi-Fi enabled air fryers with app control, voice assistant compatibility, and pre-programmed NZ recipe modes are rapidly gaining popularity among tech-savvy Kiwi households.
Understanding the forces driving growth helps suppliers and retailers position their products for maximum success in the New Zealand market.
New Zealand's government and consumers place enormous emphasis on sustainability. Air fryer suppliers targeting NZ must align with the country's Carbon Zero 2050 goals. Products with energy star ratings, recyclable packaging, and RoHS compliance are increasingly preferred by major NZ retailers such as Harvey Norman, Briscoes, and The Warehouse.
Online retail now accounts for over 30% of small appliance sales in New Zealand. Platforms like Trade Me, Mighty Ape, and Amazon AU (serving NZ) are key channels. Suppliers offering competitive pricing, fast freight from Chinese manufacturing hubs, and strong product imagery are winning significant market share.
NZ consumers increasingly seek multi-purpose appliances that can air fry, bake, steam, roast, and dehydrate. The trend toward all-in-one kitchen solutions is driving demand for large-capacity combo units like our 20L Steam Oven Air Fryer, which replaces multiple appliances in compact NZ kitchens.
New Zealand's mid-size retail chains and specialty kitchen stores are actively seeking private label air fryer partnerships. With low MOQ requirements and full OEM/ODM customisation capabilities — including NZ-specific packaging, plug types (Type I), and compliance documentation — manufacturers like Apexdura are ideal partners for NZ brand development.
New Zealand's average household size and strong family values drive demand for larger air fryer models (8L+). Dual-basket designs are particularly popular for families wanting to cook multiple dishes simultaneously — a trend reflected in our 903A-SW Dual Basket 8.0L model's growing NZ sales figures.
With New Zealand's high smartphone penetration and strong broadband infrastructure, IoT-enabled air fryers are on the rise. Models featuring Bluetooth/Wi-Fi connectivity, NZ-localised recipe apps, and integration with Google Home and Amazon Alexa represent the next growth frontier for premium NZ kitchen appliance retailers.
Our electric air fryers are designed to meet the unique demands of New Zealand's commercial, residential, and hospitality sectors.
Hotels, cafés, and food courts across New Zealand's major cities use commercial-grade air fryers for fast, consistent food preparation. Our high-wattage models with stainless steel interiors meet NZ food safety standards and withstand the demands of busy hospitality environments.
New Zealand's school nutrition guidelines and hospital catering requirements favour oil-free cooking methods. Our air fryers with precise temperature control (35–230°C) and easy-clean non-stick surfaces are ideal for institutional catering across NZ's education and healthcare sectors.
From cooking classic fish and chips with fresh NZ snapper to preparing hangi-style root vegetables, air fryers have revolutionised everyday cooking for New Zealand families. Our 6L–9L models are perfectly sized for NZ household needs.
New Zealand's iconic bach culture — where families escape to coastal or rural holiday homes — creates strong demand for compact, versatile cooking appliances. Our portable models with 100–240V compatibility are perfect for NZ holiday home use.
We supply to New Zealand's leading kitchen appliance retailers and support private label programmes with NZ-specific Type I plug configurations, AS/NZS compliance documentation, and localised packaging — enabling seamless shelf-ready product launches.
New Zealand's booming wellness industry — including meal prep services, health food brands, and fitness communities — uses air fryers as a core tool for creating nutritious, low-fat meal solutions. Our digital models with precise cooking programmes support professional meal planning.
All products supplied to the New Zealand market meet or exceed the required safety, electrical, and environmental standards.
Rooted in Zhongshan — known as the "Home Appliance Capital of China" — Zhongshan Zhenmei Electric Appliance Co., Ltd. (Apexdura) has been driven by the spirit of "Continuous Improvement and Unceasing Innovation" since its establishment. We specialise in the small household appliance industry, and with outstanding manufacturing capabilities and forward-looking market insight, we have grown from a budding enterprise into a trusted partner in the sector.
For New Zealand importers, distributors, and retailers, we offer end-to-end OEM/ODM solutions — from market research and industrial design to certified manufacturing and export logistics — ensuring your products arrive shelf-ready for the NZ market.
The company was officially established in Zhongshan, focusing on the R&D and manufacturing of small household appliances. Starting mainly with OEM production, we specialised in basic product categories such as electric kettles and rice cookers, and set up our first standardised production line.
We introduced advanced quality management systems and obtained mandatory CCC certification. Thanks to consistent product quality and a commitment to integrity, we gained the long-term trust of our first key clients, laying a solid foundation for growth.
To meet growing market demand, the company moved to a larger industrial park, expanded to 8 production lines, and introduced automated injection moulding machines and testing equipment. Annual production capacity doubled as a result.
We established an independent R&D department and began expanding into a more diverse product portfolio. The successful launch of pressure cookers and blenders marked a strategic shift from single-category OEM production to multi-category integrated development.
We increased investment in product technology R&D and obtained multiple utility model patents and design patents. Breakthroughs were made in energy efficiency, safety, and smart features — some products incorporated intelligent temperature control and timer functions.
We launched the "Smart Manufacturing" upgrade initiative, implementing ERP and MES systems to digitalise production processes. This significantly improved operational efficiency and product consistency. Our ODM business model matured, allowing us to offer one-stop solutions from market research and industrial design to manufacturing.
In response to the national "Dual Carbon" goals, we adopted the Green Factory concept, optimised production processes to reduce energy consumption, and developed a series of energy-efficient and eco-friendly small appliances — perfectly aligned with New Zealand's sustainability values.
We focused on the healthy living and smart kitchen sectors, launching multiple hit products such as air fryers and high-speed blenders. By establishing in-depth partnerships with leading e-commerce platforms and offline distributors — including NZ market channels — we continued to expand market share and enhance brand influence.
Standing at a new starting point, Zhenmei Electric will continue to adhere to the business philosophy: "Driven by Innovation, Sustained by Quality, Winning Markets with Service." We will keep increasing R&D investment, deepen our expertise in smart IoT appliances, and strive to become a globally trusted expert in smart small appliance manufacturing — intelligently creating more convenient, healthier, and better lives for millions of households, including families across New Zealand.
Explore our full catalogue of electric air fryers and smart kitchen appliances — all available for OEM/ODM customisation for the New Zealand and Australasian market.
Whether you're a New Zealand retailer seeking private label air fryers, a distributor looking for competitive OEM pricing, or a brand wanting full ODM development — we are your ideal manufacturing partner. Contact us today for NZ-specific pricing, compliance documentation, and sample requests.
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