Power Blender For Gift And Premium Markets

The Journey Begins

The company was officially established in Zhongshan, focusing on the R&D and manufacturing of small household appliances. Starting mainly with OEM production, we specialized in basic product categories such as electric kettles and rice cookers, and set up our first standardized production line.

Establishing Reputation Through Quality

We introduced advanced quality management systems and obtained mandatory CCC certification for our products. Thanks to consistent product quality and a commitment to integrity, we gained the long-term trust of our first key clients, laying a solid foundation for the company’s growth.

Boosting Production Capacity

To meet growing market demand, the company moved to a larger industrial park, expanded to 8 production lines, and introduced automated injection molding machines and testing equipment. Annual production capacity doubled as a result.

Diversifying the Product Line

We established an independent R&D department and began expanding into a more diverse product portfolio. The successful launch of pressure cookers and blenders marked a strategic shift from single-category OEM production to multi-category integrated development.

Driven by Technology

We increased investment in product technology R&D and obtained multiple utility model patents and design patents. Breakthroughs were made in energy efficiency, safety, and smart features — some products incorporated intelligent temperature control and timer functions.

The First Year of Smart Manufacturing

We launched the "Smart Manufacturing" upgrade initiative, implementing ERP and MES systems to digitalize production processes. This significantly improved operational efficiency and product consistency. The same year, our ODM business model matured, allowing us to offer one-stop solutions from market research and industrial design to manufacturing.

Green and Smart Manufacturing

In response to the national "Dual Carbon" goals, we adopted the Green Factory concept, optimized production processes to reduce energy consumption, and developed a series of energy-efficient and eco-friendly small appliances.

Deepening Our Strategy

We focused on the healthy living and smart kitchen sectors, launching multiple hit products such as air fryers and high-speed blenders. By establishing in-depth partnerships with leading e-commerce platforms and offline distributors, we continued to expand our market share and enhance brand influence.

Standing at a new starting point, Zhenmei Electric will continue to adhere to the business philosophy: "Driven by Innovation, Sustained by Quality, Winning Markets with Service." We will keep increasing R&D investment, deepen our expertise in smart IoT appliances, and strive to become a globally trusted expert in smart small appliance manufacturing — intelligently creating more convenient, healthier, and better lives for millions of households.